![]() ![]() According to the attorney general’s office, LuLaRoe made some of their retailers believe that if they invested between $500 and $5,000 in startup costs, they could “rescu their families during financial crisis.” (The suit was settled in 2021.) (You’ve probably seen their leggings, available in loud cat and pizza prints, peddled in your Facebook feed.)Īccording to a 2019 suit filed by the Washington state attorney general, their multilevel-marketing company is also a pyramid scheme that bilked thousands of people out of millions of dollars. ![]() DeAnne Stidham is a Mormon mother of 14 with Barbie-blonde hair, studded designer stilettos, and a cozy Kris Jenner charm who, with her husband Mark, founded the billion-dollar company LuLaRoe.
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